Veja V-10

Model born for the brand's tenth anniversary, becoming its flagship - Veja V-10

Not every sneaker is created to celebrate its own anniversary, and even fewer transform from a special edition into a defining model for the entire brand. Veja V-10 is exactly that case – created for the tenth anniversary of the French sustainable brand, it has become its most recognizable and sought-after model. It combines a low-profile classic construction with a bold "V" logo on the side and ethical production from the ground up. Today, it serves as the unofficial flagship of the entire Veja lineup.

History: the tenth-anniversary sneaker that remains forever

The V-10 was created in 2015/2016 to celebrate the tenth anniversary of Veja, founded in 2004. The model name directly refers to ten years of existence and the philosophy of "love" for sustainable production that Veja has championed from the start. What began as a casual celebratory edition quickly became one of the most successful and sought-after models in the brand's history – today, the V-10 is often referred to as the flagship of the entire offering.

Technology: wild Amazonian rubber, CWL, and organic cotton

What makes the V-10 a prime example of Veja's philosophy are these materials:

• Wild Rubber sole: The sole is made from wild rubber harvested directly from Seringueiro communities in the Amazon rainforest – specifically 40% Amazonian rubber, 23% mineral quartz, 10% recycled rubber, and 11% synthetic rubber.
• Fair trade leather: The classic version uses sustainably sourced leather, fairly traded directly from farmers in northwestern Brazil.
• C.W.L. (Cotton Worked as Leather): A vegan alternative to leather in the CWL version – made from 100% organic cotton canvas coated with polyurethane, corn starch, and castor oil, achieving a leather-like appearance and durability.
• Bio-based EVA insole: The inner insole combines Amazonian rubber, bio-based EVA (including material from sugarcane), and organic cotton for arch support and all-day comfort.

Design

The low-profile classic construction with a panel design and bold "V" logo on the side makes the V-10 an instantly recognizable silhouette – simple yet unmistakable.

Who the model is for

The V-10 is a fashion silhouette for you if you're looking for the most iconic and versatile model from a sustainable brand – perfect for everyday wear, with arch support you'll appreciate even during all-day use, and a clear ethical story behind every material.